
AQUA komitmen perluas penggunaan kemasan PET lewat #BijakBerplastik
AQUA, one of Indonesia’s leading bottled water brands, is stepping up its commitment to sustainability by expanding the use of PET packaging through its #BijakBerplastik campaign. This initiative aims to encourage consumers to make smart decisions when it comes to plastic usage and disposal, ultimately reducing the environmental impact of single-use plastics.
PET, or polyethylene terephthalate, is a lightweight and versatile plastic that is commonly used for packaging beverages such as water, soft drinks, and juices. While PET is recyclable, the recycling rate for plastic bottles in Indonesia remains low, leading to significant plastic pollution in the environment.
With the #BijakBerplastik campaign, AQUA is taking a proactive approach to address this issue. By expanding the use of PET packaging, the brand is able to provide consumers with a more sustainable option for their drinking water needs. Additionally, AQUA is working to increase awareness about the importance of recycling and proper waste management through educational initiatives and partnerships with local communities.
In line with its commitment to sustainability, AQUA has also implemented a number of initiatives to reduce its environmental footprint. These include investing in energy-efficient production processes, sourcing materials responsibly, and promoting water stewardship practices.
By promoting the use of PET packaging and encouraging consumers to be more mindful of their plastic consumption, AQUA is taking a significant step towards a more sustainable future. Through the #BijakBerplastik campaign, the brand is not only raising awareness about the impact of single-use plastics but also empowering consumers to make a positive change in their daily lives.
As consumers, we all have a responsibility to make informed choices about the products we use and the waste we generate. By supporting initiatives like #BijakBerplastik and choosing products with sustainable packaging, we can all contribute to a cleaner and healthier environment for future generations. Let’s join AQUA in their commitment to reducing plastic waste and creating a more sustainable world for all.