
Kemenparekraf kejar target 1,25 miliar pergerakan wisatawan di 2024
The Ministry of Tourism and Creative Economy (Kemenparekraf) of Indonesia has set an ambitious target of attracting 1.25 billion tourist movements by the year 2024. This target is part of the government’s efforts to boost the country’s tourism sector and promote Indonesia as a leading travel destination in the region.
In recent years, Indonesia has seen a steady growth in tourist arrivals, with the country welcoming over 16 million visitors in 2019. However, the COVID-19 pandemic has severely impacted the tourism industry, leading to a significant decrease in tourist numbers and revenue.
To revive the tourism sector and achieve the target of 1.25 billion tourist movements by 2024, Kemenparekraf has outlined a comprehensive strategy that includes promoting Indonesia’s diverse attractions, improving infrastructure, and enhancing the overall visitor experience.
One key focus of the ministry’s strategy is to leverage digital technology and social media platforms to reach a wider audience and attract more international tourists. By creating engaging and interactive content, Kemenparekraf aims to showcase Indonesia’s rich cultural heritage, natural beauty, and unique experiences to potential visitors around the world.
In addition to marketing and promotion efforts, Kemenparekraf is also working to enhance the quality of tourism services and facilities in key destinations across the country. This includes upgrading transportation networks, developing new tourism infrastructure, and implementing sustainable tourism practices to protect the environment and preserve local communities.
Furthermore, Kemenparekraf is collaborating with industry stakeholders, local governments, and international partners to develop new tourism products and experiences that cater to the evolving preferences of modern travelers. By diversifying its offerings and tapping into niche markets such as adventure tourism, eco-tourism, and culinary tourism, Indonesia aims to attract a broader range of visitors and increase tourist spending in the country.
Overall, the government’s target of 1.25 billion tourist movements by 2024 represents a bold vision for the future of Indonesia’s tourism sector. By implementing a strategic and holistic approach to destination management, Kemenparekraf aims to position Indonesia as a top travel destination in the region and drive sustainable growth in the tourism industry for years to come.